2023 IMPACT PAGE
Kidde Taps into the Power of Music to Elevate Fire Safety Awareness for Kids
Cause For Alarm™ is Kidde’s ongoing fire safety awareness initiative addressing gaps in education and access to fire safety measures. This campaign was created in response to the statistics that fatal house fires disproportionately affect some communities more than others. Cause for Alarm launched for the first time in Canada in October of 2023. Since its launch in 2022 (starting in the United States), Kidde’s Cause For Alarm campaign has helped drive equitable access to life-saving devices through smoke alarm donations and educational resources.
For its first year in Canada, Kidde focused on helping to address the gaps in fire safety knowledge and preparedness amongst Canadians – with a special aim of educating children. Unfortunately, one in ten of the home fire related deaths in Canada are youth. When you look at fire safety awareness, on average, Canadian students practice up to 140 fire drills during their K-12 experience, making them well-prepared in the event of a fire at school. However, they are less knowledgeable about what to do if the smoke alarm goes off at home.
To bridge the gap, Kidde partnered with comedian and former teacher Gerry Dee to help educate families and children on the importance of having working smoke alarms and practicing fire safety at home. To help children easily recall what to do in the event of a fire, the brand created a Cause For Alarm jingle in English and in French Canadian, “Beeps That Last, Get Out Fast.”
Together, Kidde and Gerry Dee are helping to close the protection gap, reaching parents and caregivers through engagement and donations. In 2023, Kidde deployed educational materials, including its memorable jingle and a Fire Safety Toolkit available in English, French, Spanish, Arabic, Punjabi, Cantonese and Mandarin.
More 2023 Activities
Partnership with Gerry Dee
Gerry Dee helped Kidde spread the word about the importance of fire safety through Cause for Alarm in Canada. See some of Gerry’s social media posts and media appearances below:
Collaboration with Fire Marshal's Public Fire Safety Council (FMPFSC)
During the 2023 campaign, Kidde collaborated with the Fire Marshal's Public Fire Safety Council (FMPFSC) to help close the protection gap by donating over 1,000 fire alarms to local fire stations that were distributed to communities in need.