Igniting Awareness, Extinguishing Risk: Kidde & iHeart Media Team Up for Home Safety
NEW YORK, NY, USA -
The powerful brand alliance will deliver life-saving fire and carbon monoxide (CO) education and resources to families across the country through donations and regional events
Kidde, a trusted leader in fire safety for more than 100 years, has announced the expansion of its Cause For Alarm™ program through a collaboration with The Home Depot and iHeart Media to promote home safety. The collaboration aims to close the fire and CO safety education gap and help keep communities safe through local events hosted at designated The Home Depot stores and promotional support from iHeartMedia across the country. The campaign also includes donations to local fire departments for distribution to those in need.
As a heritage brand, Kidde has a history of making fire and CO detection affordable and accessible, which is at the core of its Cause For Alarm program. Since launching in 2022, Cause For Alarm has been helping families prioritize fire and CO safety by ensuring they have working smoke and CO alarms, and a fire escape plan in place. In 2023, the brand launched “Beeps That Last, Get Out Fast” to help children learn what to do in the event of a house fire. The song was reimagined this past October, turning it into an emotional call-to-action titled “The Living Jingle,” sung by children directly affected by house fires.
Knowing that nearly 60% of home fire deaths occur in properties without working smoke alarms – a fact that Kidde does not take lightly – the brand has donated more than $6.4 million dollars worth of smoke and CO alarms to communities in need across North America just in the last three years. On Thursday, February 27, Kidde hosted a breakfast in New York City, honoring the FDNY, where it announced another product donation of more than $400,000 to be distributed across the greater New York area. Additionally, iHeartMedia New York donated $25,000 to the FDNY Foundation through their iHeartIMPACT program.
This year, Kidde will host home safety events in New York, Philadelphia, Los Angeles, and Atlanta, engaging with communities on a personal level and sharing life-saving information around fire and CO. Attendees will be encouraged to sign the new “Cause For Alarm” pledge to commit to practicing safety at home, putting what they learned from the brand into action. The first event took place on Saturday, March 1, at The Home Depot in the Bronx, NY and included giveaways, entertainment from iHeartRadio New York, and exciting fire safety related activities with Kidde and the FDNY. Hundreds of community members showed up to share an engaging home safety hands-on experience with their families.
“Our partners at The Home Depot and iHeartMedia have been with us since the inception of Cause For Alarm, helping to ensure life-saving devices are installed in homes everywhere,” said Ivanette Bonilla, Chief Communications and Government Relations Officer for Kidde. “While these relationships aren’t new, the way we are approaching home safety together is. These local events help make fire and CO safety approachable, accessible, and fun for families.”
“We are incredibly excited to continue our partnership with Kidde to help ensure fire and CO safety is a priority for everyone, especially those who may not have direct access to the resources they need,” said Steve DeLusant, Regional Manager for iHeartMedia New York. “By leveraging iHeartMedia’s nationwide platform, we have the opportunity to spread Kidde’s messaging far and wide.”
“It’s our goal to ensure customers are equipped with fire and CO safety devices and to help educate residents on how they can better protect themselves and their loved ones,” said Allison Snow, Associate Merchant for The Home Depot. “Through our collaboration with Kidde, we can drive life-saving impact in the communities we serve, and we’re proud to be a part of that.”
To learn more about Cause For Alarm, visit CauseForAlarm.org. For more information about Kidde, visit kidde.com or follow @KiddeFireSafety on Facebook, Instagram, YouTube and LinkedIn.
About Kidde
For over 100 years, Kidde has been a trusted name in fire safety, manufacturing residential smoke alarms, carbon monoxide detectors, fire extinguishers, and safety accessories. After introducing the first integrated smoke detection system a century ago, Kidde continues to set the standard and help protect people and property with advanced, smart and connected solutions for today’s modern consumer. For more information, visit Kidde.com or follow Kidde on Facebook, Instagram, YouTube and LinkedIn.
About iHeartMedia New York
iHeartMedia New York owns and operates WHTZ-FM, WWPR-FM, WKTU-FM, WAXQ-FM, WLTW-FM, WOR-AM, New York's Black Information Network, WWRL-AM, and is part of iHeartMedia. iHeartMedia, Inc. (Nasdaq: IHRT) is the leading audio media company in America, reaching over 90% of Americans in every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
